It is said that Xu Jinglei created its own open-啦zero bound Accessories-KAiLA TM brand black onyx necklace cat in VANCL (where the passenger Eslite) available exclusively online, Xu Jinglei this was said to be "knowing how to use the Internet" the talented woman-type stars this Start with the station called the nation's largest apparel B2C products jointly prepared the road towards the development of B2C.
Some people commented that Xu Jinglei and VANCL is one of mutual benefit and win-win outcome can be achieved: Xu Jinglei by VANCL mature business model and customer base to build the brand, but will have a free VANCL invisible voice.
If I remember correctly, then, back in June had "defeated Xu Jinglei Shop," the major news, even though star Xu Jinglei to open more than 200 million blog hits to become the first Bo, doing the first phase of network e-magazine called the earned 100 million, But she opened Taobao stores open a year but ended up only 60 pen business bleak ending, eye-popping. (See owners Station "Xu Jinglei Shop defeat of Network Marketing: To mouse or to the keyboard?")
Xu Jinglei first play Taobao C2C selling T shirt playing with toys, and now, then take the car of VANCL of B2C, B2C way she can go far in the end, a multi-Zhong Haibo recommend that you draw more than a question mark.
First of all, from the operating mode of view, Xu Jinglei on the VANCL selling necklaces, there are brand incompatibility. As we all know, VANCL in the B2C online shopping operation's success is to create a "Where the customer Eslite" The clothing brands, of course, the process is the creation of the brand "product + quality + price + the perfect customer experience" of the integrated product, but in VANCL traded on all products will be marked with the stigma of the brand VANCL, consumers were also probably believe in the case. Xu Jinglei and the necklace, it is its own independent KAiLA TM series, though relying on her previous e-journals or Shop has accumulated a little known, but also confined to her fans, there is no real influence on the formation, equivalent to well-known and No well-known, and now wants to rely on Xu Jinglei VANCL brand platform to create "open啦zero bound" independent accessories brand, eventually will be VANCL its own brand of sophisticated group of consumers accepted, there is a certain difficulty. For VANCL challenge is Are VANCL has to be changed, and the brand direct marketing unsustainable, ready to learn Taobao Mall to help other companies get products B2C intermediary services, and seem not to this point, after all, the profits of the brand direct marketing point of view should be relative .
Second, the KAiLA TM Xu Jinglei on the road to go B2C promotion is still not body center, internet marketing efforts is not enough. Despite the "open啦interactive e-Magazine" and Xu Jinglei's Sina blog have their one advertising image, informing them that fought in the B2C
