Ghostwriter Anon Offers Local Business Articles and Essential Keyword Research Advice Ghostwriter Anon's local business articles will be most effective when the right keywords are chosen, so that small businesses can get into the top results of search engines, like Google.
BigNews.Biz - Feb 24,2010 - Sussex, UK: Ghostwriter Anon has launched a new service offering to write articles for local businesses. Local business articles are great content for small business websites, blogs and a means to get traffic back to a local business website. Many small businesses will really benefit from regularly ordering new content to get their websites to the top of Google and also to keep them there, whilst fending off the competition.
However, visitors will only find this content, if the correct keywords are used and the local business articles are optimized with those keywords, so they can appear on the top pages of the search engines.
Knowing how to pick the best keywords is crucial to this success. Keywords are phrases or words that people type into search engines to find the content they are looking for. So for the search engines to pick up the local business articles, they will need to have these keywords in the title and scattered throughout the content.
Here are 5 steps to successful keyword research for local business articles
(1)The first step is to think about the type of keywords people would type into a search engine to find a particular small business. A good starting place is “business type in location” and “business type location”. For example “Plumbers in Sussex” and “Plumbers Sussex”.
(2)Next, a trip to the Google Adwords External Keyword Tool will be able to show how many people are searching for a particular term and it will also give further related suggestions to the original keyword. Any keyword that has 50 searches a month, or over is worth targeting. “Plumbers in Sussex” gets 260 searches a month.
(3)The next step is to assess the competition of the keywords. The easiest way to do this is to go to Google and type in the keywords in inverted commas to find out how many other websites are targeting this keyword. For example, “plumbers in Sussex” has 4,460 competing websites. This is considered a good keyword to target as the number of competing websites is less than 25,000.
(4)This step is a secret tip. The competition found in the above step is not always accurate. The secret to finding the real competition, is to scroll down to the bottom of the results page and click on the top page number (where Google shows all the pages of results), then again until there are no more results. The results for “plumbers in Sussex” show that there are only 122 exact matches for that phrase, which makes this keyword potentially a very profitable one.
(5)Use this method to find five to ten keywords that add up to over 1000 searches a month. Another good place to look is at the related searches on Google (at the bottom of the results page), as they will suggest some more ideas. These can be used in local business articles, to get the search engines interested in putting this content on the front page of their listings.
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